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Varcode and eMarketer partnered to conduct surveys on the current behavior of online food shoppers. This new research validates that concerns over quality are hindering grocery ecommerce, as many shoppers are wary of buying fresh and frozen goods online, thereby preventing full-basket shopping trips.

These studies conclude that Retailers who can guarantee groceries ordered online are as fresh as what shoppers would buy in-store will earn their customers’ trust.

Reference: eMarketer.com - View the Survey Results and learn more.

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